Browsing through Web Design Ledger’s latest post, I noticed a link that caught my eye — it was to Mooze Design, a graphic design agency. What I noticed was their top menu navigation.
Instead of putting it in a sidebar, they decided to put the links in a paragraph that implies a flow of events. In user-centered design, when in the planning stages of a website, the designer should have a list of site objectives for the site owner (user should sign up for weekly newsletter), and site objectives for the user (user type x will want to browse photos). The owner’s objectives remain typically fairly hidden, and rarely does it show up so obviously as this site. However, it struck me as refreshing to see the level of transparency. The website is saying from the beginning “Hi, we’re Mooze, and this is what we’d like to get out of our meeting” There are no ulterior motives. It works for them.